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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing mix

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Attempt questionMarketing mix revisionRevise the key idea

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Marketing mix

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Paper 1Short Answer and Data Response1 marks

A company is launching a new beverage product.

Description

New Beverage Launch

The company aims to attract health-conscious consumers with a low-calorie drink.

  1. a

    State one advantage of launching this new beverage.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response2 marks

Description

Declining Product

Sales have decreased significantly, and competition has increased.

  1. a

    Explain two strategies the company could use to extend the product's life cycle.

    Aim for approximately 2 distinct marking points.

    [2]