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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing mix

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Attempt questionMarketing mix revisionRevise the key idea

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Marketing mix

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Paper 1Short Answer and Data Response3 marks

A business is evaluating its marketing budget for promotional activities.

Description

Marketing Budget Evaluation

The business wants to ensure that its promotional activities are cost-effective and yield a good return on investment.

  1. a

    Explain the importance of being cost-effective in promotional activities.

    Aim for approximately 3 distinct marking points.

    [3]

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Paper 1 structured question: Marketing mix

Paper 1Short Answer and Data Response1 marks

Description

Promotional Strategy Overview

The company aims to use a mix of advertising, sales promotions, and public relations to reach its target audience effectively.

  1. a

    State one promotional method the company could use.

    Aim for approximately 1 distinct marking point.

    [1]