Learning objective

Explore the objectives of promotion and the different promotional methods available, such as advertising and sales promotions, and how these methods can affect sales. Understand the importance of being cost-effective when allocating the marketing budget for promotional activities.

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Exam focus

Cambridge IGCSE Business StudiesSubject content

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Quick explanation

This point belongs to Marketing mix, especially Marketing mix outcomes.
You need to be able to explore the objectives of promotion and the different promotional methods available, such as advertising and sales promotions, and how these methods can affect sales. Understand the importance of being cost-effective when allocating the marketing budget for promotional activities.
The key ideas to know are Explain, Outline, and Identify.
Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

ExplainOutlineIdentify

Why it matters

This objective helps connect Marketing mix outcomes to exam-style questions, flashcards, and revision notes for Marketing mix.

Revision tools

Flashcards10 linked cards

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Practice Questions7 linked questions

Question 1 of 7

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Paper 1Short Answer and Data Response1 marks

Description

The company aims to use a mix of advertising, sales promotions, and public relations to reach its target audience effectively.

a
State one promotional method the company could use.
Your answer
Aim for approximately 1 distinct marking point.
[1]

Revision notestopic notes

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