Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing strategy

Try the question first, then check the answer and practise the same topic again.

At a glance

Paper

Marks

Topic

Marketing strategy

Exam-style question

Try this first

Paper 1Short Answer and Data Response3 marks

A business is exploring strategies for international expansion.

Description

The business is considering joint ventures and licensing agreements to mitigate risks.

a
Explain the benefits of using joint ventures for international market entry.
Your answer
Aim for approximately 3 distinct marking points.
[3]

0 of 1 part answered

Answer every part before opening the mark scheme.

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Paper 1Short Answer and Data Response1 marks

Description

The company must evaluate the potential for growth, cultural differences, and knowledge gaps.

a
State one advantage of entering international markets.
Your answer
Aim for approximately 1 distinct marking point.
[1]