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Exam-style practice

Marketing strategy answer explanations

Review worked answers and explanations for Marketing strategy. Aligned to Cambridge IGCSE Business Studies.

Answer explanations

Question 1 of 6

Review the answer support, then move sideways through the set.

Paper 1 structured question: Marketing strategy

Paper 1Short Answer and Data Response4 marks

Description

Eco-Friendly Product Launch

The company plans to use sustainable materials and promote the product through social media campaigns targeting eco-conscious individuals.

  1. a

    Explain how the marketing mix elements can be utilized to effectively reach the target audience.

    [4]