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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing strategy

Try the question first, then check the answer and practise the same topic again.

Attempt questionMarketing strategy revisionRevise the key idea

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Topic

Marketing strategy

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Paper 1Short Answer and Data Response1 marks

A company has been accused of using misleading advertisements for its new product.

Description

Misleading Advertisements

The company claimed that its product could cure diseases without any scientific evidence.

  1. a

    State one potential consequence of using misleading advertisements.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing strategy

Paper 1Short Answer and Data Response3 marks

Description

Safety Testing for Toys

The toy is marketed for children but lacks safety certification.

  1. a

    Explain the importance of conducting safety tests before marketing a product.

    Aim for approximately 3 distinct marking points.

    [3]