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Paper 1Approaches, Issues and Debates4 marks
Research indicates that media can influence behavior.
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Influence of Media on Behavior
Studies show that individuals who consume prosocial media are more likely to engage in prosocial behaviors themselves. This supports Bandura's social learning theory, which posits that observation of others can lead to imitation of their behaviors.
- a[4]
Explain how prosocial media can influence behavior according to Bandura's theory.
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