Analysing The Strategic Position Of A Business

Mission, objectives and strategy

Mission, corporate objectives, functional objectives, strategy and SWOT.

Internal position through financial ratio analysis

Balance sheets, income statements and financial ratios.

Internal position through overall performance

Non-financial performance data, core competences and overall measures.

Political and legal change

Political, legal and government policy influences on business strategy and functions.

Economic change

UK and global economic factors and business implications.

Social and technological change

Social, CSR and technological influences on business decisions.

Competitive environment

Porter's five forces and competitive strategy.

Investment appraisal

Financial methods and factors influencing investment decisions.