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Mission, objectives and strategy

Students connect corporate and functional decision making with strategic analysis.

0

Objectives

10

Flashcards

10

Questions

90 min

Study time

AqaA LevelBusinessAnalysing the strategic position of a business

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Syllabus checklist

What you need to know

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Strategic objectives and SWOT2 objectives
  • Analyse influences on mission, corporate objectives and functional objectives, including ownership, short-termism and internal and external environment.
  • Explain links between mission, corporate objectives, strategy, tactics, functional decisions and SWOT analysis.

Key terms

Strategic objectives and SWOTmissioncorporate objectivesStrategic objectives and SWOT decisionStrategic objectives and SWOT stakeholder impactstrategytactics

Exam tips

  • Strategic objectives and SWOT exam tip 1: Write the method before the answer so the examiner can follow each step. Apply this to analyse influences on mission, corporate objectives and functional objectives, including ownership, short-termism and internal and external environment..
  • Strategic objectives and SWOT exam tip 2: State the exact concept or formula you are using before substituting values. Apply this to analyse influences on mission, corporate objectives and functional objectives, including ownership, short-termism and internal and external environment..

Common mistakes

  • Strategic objectives and SWOT common mistake 1: Show the method first, then give the final answer in the required form. Apply this directly to Strategic objectives and SWOT.
  • Strategic objectives and SWOT common mistake 2: Name the relevant value or feature from the question and explain how it is used. Apply this directly to Strategic objectives and SWOT.

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