Assessment objectives key terms

Business knowledge and understanding

Business knowledge and understanding is a Business concept used to analyse AO1 Demonstrate knowledge of terms, concepts, theories, methods and models to show understanding of how individuals and organisations are affected by and respond to business issues.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

knowledge

knowledge should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

concepts

concepts affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Application to business contexts

Application to business contexts is a Business concept used to analyse AO2 Apply knowledge and understanding to business contexts to show how individuals and organisations are affected by and respond to issues.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

AO2

AO2 should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

organisation

organisation affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Analysis of business issues

Analysis of business issues is a Business concept used to analyse AO3 Analyse issues within business, showing understanding of the impact on individuals and organisations of external and internal influences.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

AO3

AO3 should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

internal influences

internal influences affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.

Evaluation and judgement

Evaluation and judgement is a Business concept used to analyse AO4 Evaluate quantitative and qualitative information to make informed judgements and propose evidence-based solutions to business issues.. A strong answer defines it, applies it to a named business context and explains the commercial consequence.

AO4

AO4 should be judged by linking it to objectives such as profit, survival, growth, competitiveness, efficiency or customer satisfaction.

judgement

judgement affects stakeholders differently, so analysis should consider owners, managers, employees, customers, suppliers or investors before reaching a judgement.