Choosing markets and products common mistakes

Common mistakes

• Ansoff matrix and strategic direction common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Analyse factors influencing which markets to compete in and which products to offer..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Ansoff matrix and strategic direction.

• Ansoff matrix and strategic direction common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Analyse factors influencing which markets to compete in and which products to offer..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Ansoff matrix and strategic direction.

• Ansoff matrix and strategic direction common mistake 3

  Mixing up two nearby concepts because they appear in the same subtopic. This can weaken answers for: Analyse factors influencing which markets to compete in and which products to offer..

  Fix itState the exact concept being used before doing the calculation or explanation. Apply this directly to Ansoff matrix and strategic direction.

• Ansoff matrix and strategic direction common mistake 1

  Writing a final answer without showing the method that justifies it. This can weaken answers for: Evaluate market penetration, market development, new product development and diversification as strategic direction options..

  Fix itShow the method first, then give the final answer in the required form. Apply this directly to Ansoff matrix and strategic direction.

• Ansoff matrix and strategic direction common mistake 2

  Using the topic word correctly but not linking it to the numbers, diagram, graph, or expression in the question. This can weaken answers for: Evaluate market penetration, market development, new product development and diversification as strategic direction options..

  Fix itName the relevant value or feature from the question and explain how it is used. Apply this directly to Ansoff matrix and strategic direction.

• Ansoff matrix and strategic direction common mistake 3

  Mixing up two nearby concepts because they appear in the same subtopic. This can weaken answers for: Evaluate market penetration, market development, new product development and diversification as strategic direction options..

  Fix itState the exact concept being used before doing the calculation or explanation. Apply this directly to Ansoff matrix and strategic direction.