Exam-style question
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Explain how you would evaluate market penetration, market development, new product development and diversification as strategic direction options. in the context of Choosing markets and products.
Model answer
What a good answer should say
- A strong answer should clearly evaluate market penetration, market development, new product development and diversification as strategic direction options.
- using accurate business vocabulary and direct links to Ansoff matrix and strategic direction.
Explanation
Why this works
This exam-style question is aligned to the approved learning objective for Ansoff matrix and strategic direction and expects a structured business explanation rather than a single fact.
Common mistake
No common mistake is linked to this question yet.