Enterprise and marketing in the development of products key terms

Brand Identity

The visible elements of a brand, such as color, design, and logo, that distinguish it from competitors.

Corporate Identification

The way a company presents itself to the public, including its branding and marketing strategies.

Entrepreneur

An entrepreneur is an individual who creates and manages a business, taking on financial risks in the hope of profit.

Viral Marketing

Viral marketing is a marketing strategy that relies on social networks to promote a product or service through word-of-mouth.

User-Centred Design

A design philosophy that focuses on the needs, wants, and limitations of the end-user at each stage of the design process.

Collaborative Working

A process where multiple individuals or teams work together to achieve a common goal, often leading to innovative outcomes in design.

Cost-based pricing

A pricing strategy where the selling price is determined by adding a specific markup to the production cost.

Market segmentation

The process of dividing a target market into smaller, more defined categories based on shared characteristics.

Break-even Point

The level of sales at which total revenues equal total costs, resulting in neither profit nor loss.

Target Market

A specific group of consumers at which a company aims its products and services.

Fashion Cycle

The progression of fashion trends from introduction to decline, including stages like introduction, peak, and decline.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

Retro

A style that draws inspiration from past fashion trends, often reinterpreted for modern audiences.

Vintage

Original clothing items from previous decades, valued for their authenticity and historical significance.

Sustainability

The practice of creating products in a way that minimizes environmental impact and promotes ethical production methods.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.

Trend Forecasting

The process of predicting future fashion trends based on current data and cultural insights.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories to tailor products and marketing strategies.