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The Affluent Society, 1951–1964

building a new Britain, 1951–1979: The Affluent Society, 1951–1964

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88 min

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AqaA LevelHistory2S The Making of Modern Britain, 1951–2007

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The Affluent Society, 1951–19644 objectives

Conservative governments and reasons for political dominance: Churchill, Eden, Macmillan and Home as political leaders; domestic policies; internal Labour divisions; reasons for Conservatives' fall from power.
Economic developments: post-war boom; balance of payments issues and 'stop-go' policies.
Social developments: rising living standards; the impact of affluence and consumerism; changing social attitudes and tensions; class and 'the Establishment'; the position of women; attitudes to immigration; racial violence; the emergence of the 'teenager' and youth culture.
Foreign relations: EFTA and attempts to join the EEC; relations with and policies towards USA and USSR; debates over the nuclear deterrent; Korean War; Suez; the ‘Winds of Change' and decolonisation.

AffluenceConsumerismAffluent SocietyEconomic GrowthRacial ViolenceEstablishmentNuclear DeterrentKorean War

Use specific examples in your answers: When discussing policies or events, always back up your points with specific examples and evidence.
Use specific examples: When discussing economic developments, always support your arguments with specific examples and data from the period.

Overgeneralizing the reasons for political dominance: It is important to analyze multiple factors, including leadership, party unity, and the state of the opposition, to provide a nuanced understanding.
Confusing economic policies: Clarify that 'stop-go' policies specifically refer to the cyclical approach of stimulating and then restraining the economy to manage inflation.

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