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Business location exam tips
Study Business location with curriculum-aligned Exam Tips resources, practice links, and exam-focused support.
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exam tips
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Topic
Business location
Exam tips
Link location to the 4Ps
When answering, explain how proximity to the market affects product availability, price setting, place (distribution) and promotion.
This shows you understand how location decisions integrate with marketing strategy and helps you structure a clear, balanced answer.
Structure your answer clearly
Start with a brief statement, then explain cost and efficiency impacts, and finish with a balanced conclusion.
Clear structure helps examiners follow your reasoning and ensures you cover all aspects.
Use the cost‑competition framework
When answering location questions, first list all relevant costs (rent, transport, labour) and then assess how competition in each area will affect those costs.
This structured approach ensures you cover all key factors and demonstrates clear analytical thinking.
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