MetroMove serves repeat customers while raising prices; the case evidence includes unit contribution of ?7,766, sales of 916 units, and a 7% change in costs or demand. Analyse how the business should respond to Explain the main business aims and objectives: survival, profit maximisation, domestic and international growth, market share, customer satisfaction, social and ethical objectives and shareholder value.

Start with the business context. Apply survival, shareholder value, growth, profit maximisation to MetroMove serves repeat customers while raising prices, then explain how the decision changes net profit margin, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for lenders, uses figures such as ?11,166 or 7%, and reaches a supported judgement based on the business objective.

Use the command word first. This explanation is anchored to Aims and objectives and Setting business aims and objectives because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates efficiency and productivity, which helps the final judgement stay precise.