GreenGlow serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,796, sales of 971 units, and a 41% change in costs or demand. Which option best applies Explain the main business aims and objectives: survival, profit maximisation, domestic and international growth, market share, customer satisfaction, social and ethical objectives and shareholder value?

The correct option is: Use survival, shareholder value, growth, profit maximisation to judge net profit margin, customers impact, and the business objective in Aims and objectives.

The option is correct because Use survival, shareholder value, growth, profit maximisation to judge net profit margin, customers impact, and the business objective in Aims and objectives. The case evidence gives ?12,296, 971 units, and 41%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the customers, or ignore the business objective.