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Learning objective

Explain how e-commerce can help businesses access wider markets.

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Topic

Technology

Subtopic

E-commerce and digital communication

Aqa Gcse BusinessInfluences on business

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Quick explanation

Explain how e-commerce can help businesses access wider markets

  • This point belongs to Technology, especially E-commerce and digital communication.
  • You need to be able to explain how e-commerce can help businesses access wider markets.
  • The key ideas to know are e-commerce.
  • Use the linked flashcards and practice questions to check recall, then practise applying the idea in an exam-style answer.

Key concepts

e-commerce

Why it matters

This objective helps connect E-commerce and digital communication to exam-style questions, flashcards, and revision notes for Technology.

Quick student answer

Explain how e-commerce can help a small manufacturer access wider markets, giving at least one example.

Direct answer

E-commerce enables a small manufacturer to showcase products on online marketplaces, reaching customers in other regions or countries. For example, a UK-based ceramic tile maker can list its products on Etsy, allowing buyers in the US and Australia to order directly, thereby expanding its market beyond the local area.

How it works

This answer shows that e-commerce removes geographic barriers, provides a platform for product visibility, and facilitates logistics through third‑party fulfilment services.

Key terms

  • market reach: The extent of a business's ability to sell its products or services to customers across different geographic areas or demographic groups.

Common trap

Misconception about e-commerce benefits: E-commerce expands market reach by enabling access to new customers in different regions, not just boosting sales to current ones.

Related questions

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