BrightBake serves commuters while opening a second outlet; the case evidence includes net profit margin of ?6,402, sales of 892 units, and a 33% change in costs or demand. Analyse how the business should respond to Explain how changing ICT use influences business activity.

Start with the business context. Apply ICT to BrightBake serves commuters while opening a second outlet, then explain how the decision changes supplier lead time, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for owners, uses figures such as ?9,802 or 33%, and reaches a supported judgement based on the business objective.

Use the command word first. This explanation is anchored to E-commerce and digital communication and Technology because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates gross and net profit, which helps the final judgement stay precise.