Learning objective

Explain how businesses use segmentation to target customers.

Read the explanation, check the common trap, then practise with flashcards and questions.

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At a glance

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Topic

Segmentation

Subtopic

Types and use of segmentation

AQA GCSE BusinessMarketing

Study support

Understand this objective

Short explanation

This curriculum point, Explain how businesses use segmentation to target customers sits within Types and use of segmentation and Segmentation for AQA GCSE Business 8132. Use a business such as Harbour Hire serves premium buyers while launching a product; the case evidence includes labour productivity of ?9,434, sales of 904 units, and a 35% change in costs or demand to keep the explanation applied. The important reasoning is to connect segmentation, target customers with the business objective, the financial implication, and the effect on managers. Avoid treating break-even and profit as the same thing. A high-quality answer should explain the commercial trade-off, use precise evidence, and finish with a judgement that depends on the context rather than a generic definition.

Key concepts

target customerssegmentationExplainbusinessestarget

Why it matters

This objective helps connect Types and use of segmentation to exam-style questions, flashcards, and revision notes for Segmentation.

Common mistakes

3 linked

Types and use of segmentation common mistake 1: Answer by clearly explaining how to explain how businesses use segmentation to target customers..
Do not turn segmentation, target customers into a generic Segmentation point: Start with the business evidence, explain how Types and use of segmentation changes the decision, then judge whether the benefit outweighs the cost or risk for Urban Stitch. Separate margin versus markup before writing the final recommendation.
Do not turn segmentation, target customers into a generic Segmentation point: Start with the business evidence, explain how Types and use of segmentation changes the decision, then judge whether the benefit outweighs the cost or risk for QuickFix Repairs. Separate efficiency versus productivity before writing the final recommendation.

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