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Segmentation revision notes
Study Segmentation with curriculum-aligned Revision Notes resources, practice links, and exam-focused support.
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revision notes
Resource type
Topic
Segmentation
AqaGcseBusinessMarketing
Revision notes
Segmentation
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on shared characteristics such as demographics, psychographics, behaviour or geography.
The process of dividing a broad consumer market into subgroups of consumers with shared characteristics.
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