Explain how and why businesses broaden and balance product portfolios using the Boston Matrix.

In an exam context, Explain how and why businesses broaden and balance product portfolios using the Boston Matrix sits within Product and The elements of the marketing mix: price, product, promotion and place for AQA GCSE Business 8132. Use a business such as BeanBarn serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?4,251, sales of 191 units, and a 12% change in costs or demand to keep the explanation applied. The important reasoning is to connect product, Boston Matrix with the business objective, the financial implication, and the effect on local community. Avoid treating revenue and profit as the same thing. A high-quality answer should explain the commercial trade-off, use precise evidence, and finish with a judgement that depends on the context rather than a generic definition.