Question detail
GreenGlow serves tourists while improving quality control; the case evidence includes average order value of ?3,292, sales of 992 units, and a 19% change in costs or demand. Which option best applies Explain how and why businesses broaden and balance product portfolios using the Boston Matrix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, Boston Matrix to judge supplier lead time, customers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, Boston Matrix to judge supplier lead time, customers impact, and the business objective in Product.
Explanation
Choose this response because Use product, Boston Matrix to judge supplier lead time, customers impact, and the business objective in Product. The case evidence gives ?4,792, 992 units, and 19%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the customers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain how and why businesses broaden and balance product portfolios using the Boston Matrix..
Answer by clearly explaining how to explain how and why businesses broaden and balance product portfolios using the Boston Matrix..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.