SwiftServe serves repeat customers while raising prices; the case evidence includes unit contribution of ?1,867, sales of 902 units, and a 14% change in costs or demand. Justify how the business should respond to Analyse the appropriateness of distribution methods for a given scenario.

Anchor the response in evidence. Apply distribution to SwiftServe serves repeat customers while raising prices, then explain how the decision changes customer retention, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for employees, uses figures such as ?5,267 or 14%, and reaches a supported judgement based on the business objective.

Separate the trade-offs before concluding. This explanation is anchored to Place and digital channels and The elements of the marketing mix: price, product, promotion and place because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates gross and net profit, which helps the final judgement stay precise.