Question detail
CloudCart serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?5,395, sales of 495 units, and a 20% change in costs or demand. Which option best applies Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use m-commerce, e-commerce to judge gross profit margin, employees impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use m-commerce, e-commerce to judge gross profit margin, employees impact, and the business objective in Place and digital channels.
Explanation
The answer is commercially strongest because Use m-commerce, e-commerce to judge gross profit margin, employees impact, and the business objective in Place and digital channels. The case evidence gives ?6,895, 495 units, and 20%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the employees, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
Answer by clearly explaining how to analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
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