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CraftCrate serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?9,314, sales of 799 units, and a 13% change in costs or demand. Which option best applies Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets?

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At a glance

MCQ

Type

practice

Style

Topic

The elements of the marketing mix: price, product, promotion and place

Question

  1. A. Use m-commerce, e-commerce to judge unit contribution, owners impact, and the business objective in Place and digital channels.
  2. B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
  3. C. Treat break-even and profit as identical and ignore the effect on owners.
  4. D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use m-commerce, e-commerce to judge unit contribution, owners impact, and the business objective in Place and digital channels.

Explanation

Choose this response because Use m-commerce, e-commerce to judge unit contribution, owners impact, and the business objective in Place and digital channels. The case evidence gives ?10,814, 799 units, and 13%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the owners, or ignore the business objective.

Common mistake

Place and digital channels common mistake 1

Giving a vague answer instead of directly addressing: Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..

Answer by clearly explaining how to analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..

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