Question detail
BrightBake serves premium buyers while launching a product; the case evidence includes labour productivity of ?9,881, sales of 591 units, and a 44% change in costs or demand. Which option best applies Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use m-commerce, e-commerce to judge average order value, local community impact, and the business objective in Place and digital channels.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat gross and net profit as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use m-commerce, e-commerce to judge average order value, local community impact, and the business objective in Place and digital channels.
Explanation
This is the best-supported choice because Use m-commerce, e-commerce to judge average order value, local community impact, and the business objective in Place and digital channels. The case evidence gives ?11,381, 591 units, and 44%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the local community, or ignore the business objective.
Common mistake
Place and digital channels common mistake 1
Giving a vague answer instead of directly addressing: Analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
Answer by clearly explaining how to analyse the growing importance of e-commerce and m-commerce in extending business reach to international markets..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.