Question detail
CraftCrate serves premium buyers while launching a product; the case evidence includes labour productivity of ?10,022, sales of 662 units, and a 41% change in costs or demand. Which option best applies Evaluate extension strategies and when they are suitable?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat efficiency and productivity as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product.
Explanation
This option works because Use strategies, they, evaluate, when to judge supplier lead time, lenders impact, and the business objective in Product. The case evidence gives ?11,522, 662 units, and 41%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse efficiency and productivity, miss the lenders, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Evaluate extension strategies and when they are suitable..
Answer by clearly explaining how to evaluate extension strategies and when they are suitable..
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