Question detail
StyleHub serves repeat customers while raising prices; the case evidence includes unit contribution of ?4,457, sales of 142 units, and a 36% change in costs or demand. Which option best applies Evaluate extension strategies and when they are suitable?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use strategies, they, evaluate, when to judge customer retention, local community impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use strategies, they, evaluate, when to judge customer retention, local community impact, and the business objective in Product.
Explanation
This answer fits the scenario because Use strategies, they, evaluate, when to judge customer retention, local community impact, and the business objective in Product. The case evidence gives ?5,957, 142 units, and 36%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the local community, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Evaluate extension strategies and when they are suitable..
Answer by clearly explaining how to evaluate extension strategies and when they are suitable..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.