Question detail
QuickFix Repairs serves premium buyers while launching a product; the case evidence includes labour productivity of ?10,180, sales of 495 units, and a 27% change in costs or demand. Which option best applies Evaluate extension strategies and when they are suitable?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use strategies, they, evaluate, when to judge capacity utilisation, customers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use strategies, they, evaluate, when to judge capacity utilisation, customers impact, and the business objective in Product.
Explanation
Choose this response because Use strategies, they, evaluate, when to judge capacity utilisation, customers impact, and the business objective in Product. The case evidence gives ?11,680, 495 units, and 27%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the customers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Evaluate extension strategies and when they are suitable..
Answer by clearly explaining how to evaluate extension strategies and when they are suitable..
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