Question detail
RiverRun Catering serves local families while changing supplier; the case evidence includes gross profit margin of ?3,946, sales of 331 units, and a 35% change in costs or demand. Which option best applies Evaluate how businesses may react to changes in the marketing mix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge net profit margin, owners impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge net profit margin, owners impact, and the business objective in Integrated marketing mix.
Explanation
The option is correct because Use marketing mix to judge net profit margin, owners impact, and the business objective in Integrated marketing mix. The case evidence gives ?5,446, 331 units, and 35%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the owners, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Evaluate how businesses may react to changes in the marketing mix..
Answer by clearly explaining how to evaluate how businesses may react to changes in the marketing mix..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.