Question detail
PeakPods serves tourists while improving quality control; the case evidence includes average order value of ?6,691, sales of 881 units, and a 28% change in costs or demand. Which option best applies Evaluate how businesses may react to changes in the marketing mix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix.
Explanation
This answer fits the scenario because Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix. The case evidence gives ?8,191, 881 units, and 28%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the employees, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Evaluate how businesses may react to changes in the marketing mix..
Answer by clearly explaining how to evaluate how businesses may react to changes in the marketing mix..
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