Question detail
RiverRun Catering serves local families while changing supplier; the case evidence includes gross profit margin of ?5,224, sales of 979 units, and a 19% change in costs or demand. Which option best applies Evaluate how businesses may react to changes in the marketing mix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge unit contribution, managers impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge unit contribution, managers impact, and the business objective in Integrated marketing mix.
Explanation
Choose this response because Use marketing mix to judge unit contribution, managers impact, and the business objective in Integrated marketing mix. The case evidence gives ?6,724, 979 units, and 19%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the managers, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Evaluate how businesses may react to changes in the marketing mix..
Answer by clearly explaining how to evaluate how businesses may react to changes in the marketing mix..
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