Question detail
CraftCrate serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?5,807, sales of 342 units, and a 8% change in costs or demand. Which option best applies Evaluate how businesses may react to changes in the marketing mix?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge customer retention, shareholders impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on shareholders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge customer retention, shareholders impact, and the business objective in Integrated marketing mix.
Explanation
The answer is commercially strongest because Use marketing mix to judge customer retention, shareholders impact, and the business objective in Integrated marketing mix. The case evidence gives ?7,307, 342 units, and 8%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the shareholders, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Evaluate how businesses may react to changes in the marketing mix..
Answer by clearly explaining how to evaluate how businesses may react to changes in the marketing mix..
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