Question detail
QuickFix Repairs serves business clients while changing promotion; the case evidence includes supplier lead time of ?8,261, sales of 781 units, and a 32% change in costs or demand. Which option best applies Explain how the marketing mix evolves over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge average order value, suppliers impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on suppliers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge average order value, suppliers impact, and the business objective in Integrated marketing mix.
Explanation
This answer fits the scenario because Use marketing mix to judge average order value, suppliers impact, and the business objective in Integrated marketing mix. The case evidence gives ?9,761, 781 units, and 32%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the suppliers, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain how the marketing mix evolves over time..
Answer by clearly explaining how to explain how the marketing mix evolves over time..
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