Question detail
QuickFix Repairs serves repeat customers while raising prices; the case evidence includes unit contribution of ?10,082, sales of 302 units, and a 35% change in costs or demand. Which option best applies Explain how the marketing mix evolves over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge supplier lead time, owners impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge supplier lead time, owners impact, and the business objective in Integrated marketing mix.
Explanation
The option is correct because Use marketing mix to judge supplier lead time, owners impact, and the business objective in Integrated marketing mix. The case evidence gives ?11,582, 302 units, and 35%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the owners, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain how the marketing mix evolves over time..
Answer by clearly explaining how to explain how the marketing mix evolves over time..
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