Question detail
CloudCart serves local families while changing supplier; the case evidence includes gross profit margin of ?2,332, sales of 657 units, and a 11% change in costs or demand. Which option best applies Explain how the marketing mix evolves over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge supplier lead time, customers impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge supplier lead time, customers impact, and the business objective in Integrated marketing mix.
Explanation
Choose this response because Use marketing mix to judge supplier lead time, customers impact, and the business objective in Integrated marketing mix. The case evidence gives ?3,832, 657 units, and 11%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the customers, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain how the marketing mix evolves over time..
Answer by clearly explaining how to explain how the marketing mix evolves over time..
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