Question detail
CycleNest serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?5,129, sales of 604 units, and a 26% change in costs or demand. Which option best applies Explain how the marketing mix evolves over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge break-even output, local community impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat internal and external finance as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge break-even output, local community impact, and the business objective in Integrated marketing mix.
Explanation
The answer is commercially strongest because Use marketing mix to judge break-even output, local community impact, and the business objective in Integrated marketing mix. The case evidence gives ?6,629, 604 units, and 26%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the local community, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain how the marketing mix evolves over time..
Answer by clearly explaining how to explain how the marketing mix evolves over time..
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