Question detail
CraftCrate serves commuters while opening a second outlet; the case evidence includes net profit margin of ?7,091, sales of 961 units, and a 12% change in costs or demand. Which option best applies Explain how the marketing mix evolves over time?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat fixed and variable costs as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix.
Explanation
This is the best-supported choice because Use marketing mix to judge average order value, employees impact, and the business objective in Integrated marketing mix. The case evidence gives ?8,591, 961 units, and 12%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse fixed and variable costs, miss the employees, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Explain how the marketing mix evolves over time..
Answer by clearly explaining how to explain how the marketing mix evolves over time..
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