Question detail
Harbour Hire serves commuters while opening a second outlet; the case evidence includes net profit margin of ?3,512, sales of 542 units, and a 11% change in costs or demand. Which option best applies Explain product differentiation through unique selling point and brand image?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, brand image to judge supplier lead time, managers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, brand image to judge supplier lead time, managers impact, and the business objective in Product.
Explanation
The option is correct because Use product, brand image to judge supplier lead time, managers impact, and the business objective in Product. The case evidence gives ?5,012, 542 units, and 11%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the managers, or ignore the business objective.
Common mistake
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