Question detail
FreshFork serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?2,988, sales of 818 units, and a 31% change in costs or demand. Which option best applies Explain product differentiation through unique selling point and brand image?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, brand image to judge labour productivity, customers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, brand image to judge labour productivity, customers impact, and the business objective in Product.
Explanation
The option is correct because Use product, brand image to judge labour productivity, customers impact, and the business objective in Product. The case evidence gives ?4,488, 818 units, and 31%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the customers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain product differentiation through unique selling point and brand image..
Answer by clearly explaining how to explain product differentiation through unique selling point and brand image..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.