Question detail
Harbour Hire serves repeat customers while raising prices; the case evidence includes unit contribution of ?10,017, sales of 762 units, and a 42% change in costs or demand. Which option best applies Explain product differentiation through unique selling point and brand image?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use product, brand image to judge customer retention, local community impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use product, brand image to judge customer retention, local community impact, and the business objective in Product.
Explanation
The answer is commercially strongest because Use product, brand image to judge customer retention, local community impact, and the business objective in Product. The case evidence gives ?11,517, 762 units, and 42%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the local community, or ignore the business objective.
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