Question detail
GreenGlow serves tourists while improving quality control; the case evidence includes average order value of ?7,521, sales of 526 units, and a 10% change in costs or demand. Which option best applies Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use sales promotion, sponsorship, advertising, promotion to judge average order value, local community impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales promotion, sponsorship, advertising, promotion to judge average order value, local community impact, and the business objective in Promotion.
Explanation
This answer fits the scenario because Use sales promotion, sponsorship, advertising, promotion to judge average order value, local community impact, and the business objective in Promotion. The case evidence gives ?9,021, 526 units, and 10%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the local community, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
Answer by clearly explaining how to explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
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