Question detail
CycleNest serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,788, sales of 293 units, and a 35% change in costs or demand. Which option best applies Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, customers impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat efficiency and productivity as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, customers impact, and the business objective in Promotion.
Explanation
This option works because Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, customers impact, and the business objective in Promotion. The case evidence gives ?12,288, 293 units, and 35%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse efficiency and productivity, miss the customers, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
Answer by clearly explaining how to explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
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