Question detail
Harbour Hire serves business clients while changing promotion; the case evidence includes supplier lead time of ?10,538, sales of 953 units, and a 9% change in costs or demand. Which option best applies Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, owners impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on owners.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, owners impact, and the business objective in Promotion.
Explanation
The option is correct because Use sales promotion, sponsorship, advertising, promotion to judge labour productivity, owners impact, and the business objective in Promotion. The case evidence gives ?12,038, 953 units, and 9%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the owners, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
Answer by clearly explaining how to explain promotional methods likely to be used by a given business, including advertising, PR, sales promotion, sponsorship and social media..
Related flashcards
Flashcard 1 of 5
Related practice questions
Question 1 of 5
Choose an answer, get feedback, then move sideways through the set.