Question detail
PixelPrint serves commuters while opening a second outlet; the case evidence includes net profit margin of ?6,705, sales of 400 units, and a 36% change in costs or demand. Which option best applies Explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on local community.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion.
Explanation
This answer fits the scenario because Use PR, promotion to judge gross profit margin, local community impact, and the business objective in Promotion. The case evidence gives ?8,205, 400 units, and 36%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the local community, or ignore the business objective.
Common mistake
Promotion common mistake 1
Giving a vague answer instead of directly addressing: Explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers..
Answer by clearly explaining how to explain reasons for promotion, including informing, reminding, increasing sales, changing image and persuading customers..
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