Question detail
Northline Gym serves commuters while opening a second outlet; the case evidence includes net profit margin of ?2,592, sales of 367 units, and a 43% change in costs or demand. Which option best applies Explain the importance of product design, image and target-market needs?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use design, product to judge supplier lead time, managers impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use design, product to judge supplier lead time, managers impact, and the business objective in Product.
Explanation
Choose this response because Use design, product to judge supplier lead time, managers impact, and the business objective in Product. The case evidence gives ?4,092, 367 units, and 43%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the managers, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain the importance of product design, image and target-market needs..
Answer by clearly explaining how to explain the importance of product design, image and target-market needs..
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