Question detail
EcoWash serves health-conscious consumers while cutting delivery times; the case evidence includes cash inflow of ?10,238, sales of 408 units, and a 17% change in costs or demand. Which option best applies Explain the importance of product design, image and target-market needs?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use design, product to judge labour productivity, lenders impact, and the business objective in Product.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use design, product to judge labour productivity, lenders impact, and the business objective in Product.
Explanation
Choose this response because Use design, product to judge labour productivity, lenders impact, and the business objective in Product. The case evidence gives ?11,738, 408 units, and 17%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the lenders, or ignore the business objective.
Common mistake
Product common mistake 1
Giving a vague answer instead of directly addressing: Explain the importance of product design, image and target-market needs..
Answer by clearly explaining how to explain the importance of product design, image and target-market needs..
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