Question detail
SolarSprout serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?10,659, sales of 179 units, and a 38% change in costs or demand. Which option best applies Recommend appropriate marketing activities for a given business?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing activities to judge break-even output, employees impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat internal and external finance as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing activities to judge break-even output, employees impact, and the business objective in Integrated marketing mix.
Explanation
The answer is commercially strongest because Use marketing activities to judge break-even output, employees impact, and the business objective in Integrated marketing mix. The case evidence gives ?12,159, 179 units, and 38%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the employees, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Recommend appropriate marketing activities for a given business..
Answer by clearly explaining how to recommend appropriate marketing activities for a given business..
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