Question detail
BeanBarn serves local families while changing supplier; the case evidence includes gross profit margin of ?10,414, sales of 649 units, and a 33% change in costs or demand. Which option best applies Recommend appropriate marketing activities for a given business?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
The elements of the marketing mix: price, product, promotion and place
Question
- A. Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix.
- B. Give only a definition of The elements of the marketing mix: price, product, promotion and place without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix.
Explanation
Choose this response because Use marketing activities to judge unit contribution, lenders impact, and the business objective in Integrated marketing mix. The case evidence gives ?11,914, 649 units, and 33%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the lenders, or ignore the business objective.
Common mistake
Integrated marketing mix common mistake 1
Giving a vague answer instead of directly addressing: Recommend appropriate marketing activities for a given business..
Answer by clearly explaining how to recommend appropriate marketing activities for a given business..
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